Content Kitchen
Brand and digital design studio crafting experiences for early-stage businesses.
Role
Lead Designer (Brand, UX/UI), Strategist, Art Director
Team
Independent with collaboration from freelancers
Duration
2020 – 2024 (across multiple clients)
Overview
As founder of Content Kitchen, I partnered with early-stage businesses across lifestyle, health, tech, and professional services to build meaningful brand and digital experiences. From strategy to execution, my work focused on crafting visual identities, responsive websites, and intuitive user journeys rooted in clear storytelling and thoughtful design.
My role spanned Brand Strategy, Visual Identity Design, UX/UI for Web and Mobile and Art Direction. Each project aimed to build trust, clarity, and emotional connection, while supporting business goals through considered, scalable design.
This case study presents a curated selection of work, grouped by design focus, to show the breadth of approach and consistency of intent across industries.
Product & Commerce Design
Primo & Fire
Bold yet elegant brand identity for an affordable luxury jewellery brand aimed at modern women.
Challenge: Balance sophistication with accessibility, the brand needed to look high-end without feeling exclusive or unapproachable.
Approach: I explored visual references from both luxury fashion and direct-to-consumer brands to develop a clean, elevated identity system. I used refined typography, a deep-toned palette, and elegant product photography guidelines to build a design language that felt premium but still fresh and relatable. The final identity was applied across packaging, social, and web.
Evenflow
E-commerce platform concept designed to simplify the online shopping experience across lifestyle categories.
Challenge: The business needed a brand identity and product framework that could scale across multiple verticals without overwhelming users.
Approach: I created a flexible design system with clear UX hierarchy, modular components, and consistent CTAs to support both browsing and conversion for the website. The branding paired calming visuals with bold UI elements to create a sense of trust, flow and ease.
Experience & Service Design
Harsha Raney Photography
Brand refresh for a Dubai-based lifestyle photographer specialising in family portraiture.
Challenge: A new brand identity that felt personal, polished and premium, something that elevated Harsha's work while still feeling authentic and intimate.
Approach: I developed a soft, modern visual identity with minimal lines and warm neutrals to let her photography shine. The digital experience focused on intuitive navigation, with strong copy and content hierarchy to guide visitors through her portfolio and booking flow.
Lloyd Learns
Personal tutoring brand aimed at school-aged learners and parents looking for professional, accessible academic support.
Challenge: Create a friendly, trustworthy brand and social presence that appealed to both young students and their parents.
Approach: I designed a playful yet professional identity system using approachable fonts, subtle illustration and clear CTAs. The site was built to prioritise mobile-first navigation and encourage inquiries through simple UX copy and focused user journeys.
Adnovate
Biotech startup in need of a digital presence that communicated innovation and credibility.
Challenge: Make complex scientific concepts feel accessible without oversimplifying or losing trust with a professional audience.
Approach: I built a structured, science-informed digital experience that was tailored to guide users, investors, partners, and scientists through technical content with simplicity and confidence.
Dentoworld
Local dental clinic seeking a modern identity and improved patient-facing digital touch-points.
Challenge: Refresh the brand to feel clean, calming and family-friendly, while making it easy to find key information like services, hours and booking.
Approach: I created a fresh, calming design system with soft tones and rounded elements. The website's UX was simplified with focused navigation, clear visual hierarchy, and accessible content aimed at easing anxiety and supporting trust.
