About Me

More than a UX/UI designer, I'm a storyteller at heart, weaving narratives through my designs.

I'm Amrisha Singh, a London-based UX and brand experience designer with a background in marketing, digital strategy and underground music culture. I create emotionally resonant experiences across digital and real-world spaces, blending design, storytelling, and problem-solving.

My path into UX began through my creative studio, delivering brand and digital projects across tech, culture, and wellness.

I’ve since worked with teams on global campaigns and product experiences for brands like Ubuntu and Firezza. With strengths in visual systems, UX writing, and content strategy, I bring a collaborative, culturally attuned approach to work that lives at the intersection of technology, design, and human emotion.

My path into UX began through my creative studio, delivering brand and digital projects across tech, culture, and wellness. I’ve since worked with teams on global campaigns and product experiences for brands like Ubuntu and Firezza. With strengths in visual systems, UX writing, and content strategy, I bring a collaborative, culturally attuned approach to work that lives at the intersection of technology, design, and human emotion.

Creative Practice

Inspiration strikes me in all kinds of spaces - morning runs, exhibitions, travelling but most powerfully through music. Outside of design, I'm DJ and radio host with over a decade of experience curating global sound journeys across radio, events, and storytelling.

This practice deeply informs my UX work. DJing has taught me how to read a room, build emotional arcs, and create layered, sensory experiences. Like music, I see UX as a form of storytelling - one that invites people to feel, explore, and connect. Listen here.

Looking ahead

As I deepen my UX practice, I’m exploring how sensory storytelling, particularly through sound, can enrich digital experiences. My work sits at the intersection of culture, technology, and wellbeing, with a focus on creating impact for both people and planet.

I'm also curious about how AI can support more personalised, human-centred design, and how thoughtful experiences can foster deeper connection across digital and physical spaces.

Explore my experience and skills on the Experience page, or download my CV below

Download CV