Designing with purpose.

With a background in storytelling and a growing passion for UX/UI, I’m inspired by how music, culture, and community shape connection. I bring fresh thinking, strong design instincts, and a drive to create meaningful, inclusive, and impactful digital experiences.

Download CV

Experience

Founder & Brand Designer, Content Kitchen (London, UK) 2020 - 2025

Digital Marketing Strategist, Poplify (London, UK) 2017 - 2020
Global Marketing & Brand Manager, Canonical / Ubuntu (London, UK) 2014 - 2017
Account Manager, Creative Agencies: McCann, W+K (UK, India) 2010 - 2014

Core skills

UX research, usability testing & behavioural insight
User-centered design, content strategy & storytelling
Brand identity, digital marketing & creative direction
Entrepreneurial leadership (founded/led studio Content Kitchen)
Music curation, cultural programming & experience design
Tools: Figma, Webflow, Adobe Creative Suite
Strong thinking, problem-solving & attention to detail

Proficient in Figma, Adobe Creative Suite, and Framer.
Strong understanding of user-centered design principles.
Ability to conduct comprehensive user research and usability testing.
Excellent problem-solving skills and attention to detail.

Education

University of the Arts London, Experience Design (Short Course) 2024

Brainstation, User Experience Design Certificate (2024)
Google Squared Online, Digital Marketing Leadership Certificate (2017)

University of Nottingham, BA Spanish & Portuguese (2004-07)

Interests

Music, Radio & DJing - exploring how sounds shape mood and connection

User behaviour & psychology - curious about what drives people
Running & Travelling - discovering places through movement and observation
Staying curious - exploring new ideas in design, tech & experience

Personal qualities

Creative and thoughtful, with a sharp eye for detail and a deep interest in how design makes people feel. Having run my own business and lived abroad, I bring initiative, adaptability and a global outlook. I'm a strong communicator, endlessly curious and passionate about shaping experiences that connect, include and resonate.

Download CV

LinkedIn Profile